000 00357nam a2200121Ia 4500
008 220204s9999 xx 000 0 und d
082 _a339.138:65
_bWAS
100 _aWashburn, Stewart A
245 0 _aManaging the marketing function : the challenge customer centered enterprise
260 _aNew York
_bMcGraw-Hill;1988
650 _aMarketing
942 _cBK
999 _c40093
_d40093