There is a ample evidence that peopole in Uva,Northern and Eastern provinces are very enthusiastic about rubber farming. The younger generation prefers rubber cultivation in these areas and the majority of the farmers believed that there will be improvement in their social status due to involvement in rubber industry. The community was confident that the involvement in rubber farming will create an efficient and enthusiastic environment in their lives and was confident about the next generations involvement in rubber industry. Majority of the farmers were willing to use family labour for rubber planting. Interest taken by the government, availability of the subsidy, popoularity of the rubber crop and easy farming operations were considered as positive factors by the farmers in selecting rubber cultivation as a source of income. The institutions those are responsibile for rubber farming have an important role to play in making use of farmers enthusiasam for rubber farming. One of the issue which need involvement of Ministry of Plantation Industries(MPI), and Rubber Developement(RDD) is timely issue of subsidy and inputs to farmers. Thurusaviya Fund(TF) has a role to play in establishment, registration and organizing of smallholder rubber societies and providing processing facilities and enhance sales and marketing of rubber. Rubber Research Institute should involve in research and developement activities pertaining to assessment of vulnerability and finding adaptation measures for adverse weather conditions since the environment in nontraditinal areas is not very conductive for planting of rubber. Further, a mechanism is necessary to ensure adoption of recommented practices perhaps through effective extension methods to make rubber farming a profitable and sustainable venture.