Marketing strategies for rubber seed oil and cake (Record no. 47408)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01261nam a2200133Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ogowewo N |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing strategies for rubber seed oil and cake |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The paper stresses the difficulty in designing marketing strategies for rubber seed oil and cake in Nigeria in view of the fact that production is not yet commercialised. However it identifies merchandising, physical distribution and facilitation functions as elements of the potential marketing strategies that might be adopted and suggests as suppliers are linked to the end users of rubber seed oil and cake (oil paint industry and livestock feed millers respectively) either directly or through the rubber seed oil millers and Nigerian Rubber Board. The latter has a monopoly of export marketing of rubber seed oil and cake. The paper points to inadequacy of seed supplies, poor storage and ineffective pricing as the likely marketing problems and advocates strengthening of the relevant research and development institutions to ensure effective marketing of the rubber seed oil and cake following commercialisation of production. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Rubber seed cake |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Rubber seed oil |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Bibliography RLSE |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Koha item type |
|---|---|---|---|---|---|---|---|
| Bibliography | RRII Library | RRII Library | 31/12/2021 | Bibliography RLSE |