Managing the marketing function : the challenge customer centered enterprise (Record no. 40093)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200121Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 339.138:65 |
| Item number | WAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Washburn, Stewart A |
| 245 #0 - TITLE STATEMENT | |
| Title | Managing the marketing function : the challenge customer centered enterprise |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill;1988 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| RRII Library | RRII Library | 16/12/2021 | 741.00 | 339.138:65 WAS | 20408 | Books |