Modern marketing management: In the Indian context (Record no. 22657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00307nam a2200109Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Davar, Rustom S |
| 245 #0 - TITLE STATEMENT | |
| Title | Modern marketing management: In the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bombay |
| Name of publisher | Progressive Corporation |
| Year of publication | 1977 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| RRII Library | RRII Library | 16/12/2021 | 28.00 | 658.8 DAV | 03377 | Books |