Advertising: Mass communication in marketing (Record no. 22650)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00323nam a2200121Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | LIT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kirkpatrick, C A |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising: Mass communication in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bombay |
| Name of publisher | Vakils |
| Year of publication | 1971 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Littlefield, James E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| RRII Library | RRII Library | 16/12/2021 | 19.50 | 659.1 LIT | 03370 | Books |