APA
M J, Thomas R. J., . (1971). Modern marketing management: Selected readings. United Kingdom: Penguin.
Chicago
M J, Thomas R J, . 1971. Modern marketing management: Selected readings. United Kingdom: Penguin.
Harvard
M J, Thomas R. J., . (1971). Modern marketing management: Selected readings. United Kingdom: Penguin.
MLA
M J, Thomas R J, . Modern marketing management: Selected readings. United Kingdom: Penguin. 1971.
